Case Studies

National Post

This is a student project, with the goal of getting millennials to pick up a newspaper. The target newspaper for this strategy was the National Post.

Category
publishing
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VIU Graphic Design

I consulted with stakeholders in the program, and developed a new strategy for the department’s social media presence. My new campaign uses the social platform to the best of its ability by encouraging students to share their work and engage the department in…

Category
social media
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Prince George Pride

I branded Pride’s website and social media, creating a consistent look and feel. I also planned much of their content, creating an editorial calendar and strategically scheduling posts to promote Pride’s various events, as well as encouraging discussion and…

Category
social media
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Empty Medicine

This project is aimed at people with little to no familiarity with homeopathy. The result is a series of props placed in and around pharmacies that sell homeopathy. These props display lighthearted jabs at the authenticity of homeopathy.

Category
guerrilla marketing
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College of New Caledonia

In 2012, the College of New Caledonia realized that its mobile web traffic was rapidly increasing. Their audience was beginning to expect a website that was easy to use, no matter what device it was viewed on. They needed a full website redesign to provide for these new…

Category
web design
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