Logo with text Empty Medicine.

Empty Medicine

This project is aimed at people with little to no familiarity with homeopathy. The result is a series of props placed in and around pharmacies that sell homeopathy. These props display lighthearted jabs at the authenticity of homeopathy.

Reading time
0 minute, 47 seconds

The Challenge

Homeopathy pretends to be a form of herbal medicine, but there’s no reliable evidence that it works. Since it’s sold by most pharmacies, many people think it’s effective. Most people don’t realize the implausible and ineffective process used to make homeopathy.

The Solution

This project is aimed at people with little to no familiarity with homeopathy. The result is a series of props placed in and around pharmacies that sell homeopathy. These props display lighthearted jabs at the authenticity of homeopathy. They grab attention and direct viewers to the website. The website is interactive and allows the audience a chance to delve deeper into the subject matter.

Most audiences realize that homeopathy is bogus when they learn how it’s made. This project leads them to the evidence in a lighthearted manner.